The complete system for growing your bookkeeping business by getting more of the clients you want (and fewer of the ones you don't).

Do you want to grow your bookkeeping business by attracting only the type of clients you want to work with and who will pay your fees? A business that you can be proud of, that gives you satisfaction and brings value to the world?

To grow your existing bookkeeping business means that you need to work on your business as well as in it (as Michael Gerber famously said). But that is easier said than done. No-one taught us marketing when we were studying!

In this programme, developed just for existing bookkeepers who want to grow their business by taking on more clients, I will show you how –

  • To build a business that consistently generates leads, clients and income every week; and 
  • To become the business owner with automated systems in place to continually market your practice like clockwork

This message is for you if you are an accountant or bookkeeper with an existing practice which you want to grow, make more profitable and who wants the freedom and lifestyle of being your own boss.

If you want to take your existing bookkeeping knowledge and make it into a real, value-based sustainable business that gives you the freedom and lifestyle you want then I can show you how to do it.

If you’ve been itching to create your own business but you felt that you’re not expert enough or you just don’t know how to go about it, The Bookkeepers Marketing Agency will give you a well-structured, high-value step-by-step guide of how to do it.

If you know you can provide great client service, add value to local businesses and take away the stress of keeping their own books, whilst earning a good living, then my programme will give you a well-structured guide to how to do it.

If you feel guilty that you miss school plays and sports days, or just want to be at home with your children when they are poorly, my programme will show you how to successfully scale your business so that it isn't solely down to you.

About The Course Teacher

Noel Guilford

I’m Noel Guilford, a chartered accountant and business coach. I’ve created, launched and built several successful businesses - and helped numerous others do so too – over the last 20 years from scratch and on a limited budget.

“Noel is the ideal coach for a bookkeeping business - not only does he understand the nitty gritty of the client work, he also has vast experience in growing and developing similar businesses, so his advice works across everything we do. He's easy to talk to, and holds me accountable without putting me under too much pressure. If you run a bookkeeping business and need someone to guide you through the maze, Noel is the coach for you.” Kate Brown, SOS Bookkeeping Limited

Does this programme really work?

I won’t make a claim I cannot back up so last year I created a pilot programme for just a few bookkeepers who trusted me enough to invest in me, to prove that my system works.

It was so successful I even wrote a book called 'The Entrepreneurs' Marketing System' which was published in August 2020 based on the system I've devised (you'll get a free copy if we work together).

Here is what Kate, one of my first clients, said:

“Noel is the ideal coach for a bookkeeping business - not only does he understand the nitty gritty of the client work, he also has vast experience in growing and developing similar businesses, so his advice works across everything we do. He's easy to talk to, and holds me accountable without putting me under too much pressure. If you run a bookkeeping business and need someone to guide you through the maze, Noel is the coach for you.” Kate Brown, SOS Bookkeeping Limited

Learn how to get all the clients you want

Identifying your ideal clients - the ones you really want to work with - is the first step in successful marketing.

If you target anyone, you'll end up with no-one (or at least no-one that anyone else wants). The programme will show you how to crack the rhythmic acquisition of the type of clients you want (and put off the ones you don't!).

Build a marketing funnel so prospects find you on auto-pilot

If your marketing activities are sporadic your attempts to grow and get more clients will be, at best, hit and miss. The programme will show you how to build a marketing funnel to attract, nurture and qualify the type of clients you want.

learn from my 30 years experience

You may have tried to start your own bookkeeping business and found it hard to get clients or charge what you are worth.

I have over 30 years experience in the accounting and bookkeeping profession and have written two books about how to build a business and sell your services. Give yourself a break and learn from my experience.

What is included in The Bookkeepers' Marketing Academy programme modules?


Module 1: Find your gap

The right mindset, your ideal life, setting your goals, what you want your numbers to be, your services and culture.


Module 2: The 12 foundation blocks of marketing

The 12 foundation blocks, your marketing strategy, a conversion focused website, email marketing, how to use LinkedIn properly, the goal achievement process and pricing your services.


Module 3: Fix your marketing

Your marketing blueprint and ideal client, your niche, how to differentiate yourself, messages, how to nurture your list, your category of one, content creation, sales funnels and building a knowledge centre.


Module 4: Getting and keeping clients

Driving traffic, How to get your first client in 30 days or less, collaborative selling, how to sell your services in a ‘non-salesy’ way, your perpetual sales system, running a Facebook group, networking and customer service.


Module 5: Scaling your business

The six pillars of a scalable business, outsourcing, building a team, how to create systems, tracking your marketing activity and stepping back.

Why this programme works so well

What I’m talking about here isn’t just the principle of turning your bookkeeping business into a lead and income generating machine. It isn’t a training programme, it’s about implementing a system and creating a business based on a very specific tried and tested formula that works.

I’ve developed a marketing system that combines knowing your numbers and each of the key marketing pillars: that’s it’s key difference. You don’t just start out and hope for the best. That’s never going to work (and is why so many businesses fail). But if you understand your target market and follow the system you’ll grow a successful and profitable business.

Here's how the programme works

Online Lessons in our bespoke training resource centre

You will have your own user name and password to log-in securely to our state-of-the-art online learning management centre.

live online coaching, support and Q&A sessions

Fortnightly online group coaching sessions at which you can ask any questions you want.

ongoing coaching support

You will have my personal mobile phone number and access to my call scheduling system to book a one-to-one call with me.

Who am I to make this claim?

So, I claim to be an expert who can show you how to create and build a profitable virtual bookkeeping business working from home for only the hours you choose? But can you really trust me? After all, there are lots of ‘gurus’ and ‘experts’ out there promising the earth who don’t really know what they are talking about or only show you part of the process.

But teaching people how to build a virtual bookkeeping business is not the only thing I do. Most of the time I’m busy running my own successful accountancy and bookkeeping practice – which I set up from scratch - or building businesses of my own. Now, for the first time, I’m revealing my exact blueprint.

What is my investment?

I want to help as many people to grow their own bookkeeping business as possible.  Most businesses will go through the programme 2-3 times in what we call the stabilise, optimise, and maximise phases.

Your first circuit, which typically takes 6-9 months is the stabilise phase where we develop your marketing systems and processes so that you’ll have clients coming in rhythmically, predictably and consistently.

Your investment in this programme is normally £399 per month but during the launch stage I am taking a limited number of clients for group coaching at a one-off cost of just £995 (or £199 per month for six months if you prefer).

There is no obligation to continue the programme after the stabilise phase although most of my clients so far have done so.

What The Bookkeepers' Marketing Academy is NOT

I want to set the right expectations here. The Bookkeepers' Marketing Academy is not what you might expect from a typical online course.

  • The Bookkeepers Marketing Academy  is not a business opportunity to make money with very little effort. If you aren’t excited about creating a real, valuable, high-quality business serving multiple clients then The Bookkeepers Marketing Academy is not for you.
  • The Bookkeepers Marketing Academy  is not just an information download where you can sit back and learn a load of theory. It’s an implementation-focused programme to guide you through a system of exercises and actions to lead you to the outcome of a successful and growing bookkeeping business.
  • To create a successful business you need to understand how your prospective clients think, what they want and what they need. To address these issues I’ve built my proven marketing system into the process, which involves regular communication with your clients and prospects.

How can I apply?

If you are interested in working with me there is a simple application process to make sure we are a good fit, which you can find at https://calendly.com/noelguilford/coaching-application where you can also book a call with me to go through your application. If I don’t take you on as a client it’s because it won’t work for you and I don’t want to take your money.


You are fully protected by our 100% No-Fail Guarantee.

I know that, if you follow the programme and complete all the steps and actions, your bookkeeping business will be a success. Therefore, I provide a 100% no-fail guarantee. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.

Frequently Asked Questions

Does this programme contain all the information I need to market my bookkeeping business and get new clients?

Yes, I've covered everything you need to know. All the information guidance and tips that you need to build your own successful bookkeeping business from scratch working only the hours you choose are included.

Are there any upsells or extras that I need to purchase after I’ve paid for my programme?

No, the programme includes everything you need to know. After the initial six months period during which we provide mentoring and support you can take the optional monthly support package for just £49 per month with no tie-in period.

Can I follow the programme at my own pace? 

Absolutely, the programme is fully flexible and you can make progress in the time you have available or complete it more quickly; the speed is entirely governed by you and how much time you decide to devote to it.

Where is the programme held and how do I access it?

The programme is held on our learning platform, which we refer to as the Resource Centre. Once you've invested in the course you will receive instant access and then you can start working through all the learning material in order. It is structured into well organised modules, chapters and lessons and is a simple step by step format so that you don't miss anything. You'll have your own unique username and password to log in and every time you do you simply pick up from where you left off last time.

How will I generate and follow-up leads?

The focus of the programme is to show you how to create qualified leads from the type of clients you want to enter your funnel where you will take them through a structured process to generate a discovery call. Each step in the funnel is set out in the programme.

What support is available?

The programme comes with six months of mentoring and support from Noel Guilford which includes a fortnightly webinar and Q&A, unlimited email support and access to our private Facebook group. After the initial six months period you can take the optional monthly support package for just £49 per month with no tie-in period.

Will I get future updates to the programme content?

Yes, you have lifetime access to the programme including all future updates.

What if I don't have a website?

A conversion focused website is one of the 12 marketing foundation blocks; if you don't have one - or if yours needs updating - we have resources to help you such as our Website Content Checklist and Website Audit.